We haven’t changed much since 1856 and that’s what makes Eagle Brand® Sweetened Condensed Milk so popular. Here’s a brief look at our long history, going all the way back to before the Civil War.
Gail Borden introduced Eagle Brand in 1856 to fight food poisoning and other illnesses related to lack of refrigeration and preservation techniques. The Civil War helped Eagle Brand become a household name. The military needed milk that would keep well, and Borden’s products filled that need. Eagle Brand Sweetened Condensed Milk was credited with significantly lowering the infant mortality rate in North America. Gail Borden’s discovery provided milk that would remain safe and wholesome, at the time an important contribution to the nourishment of infants and children.
Eagle Brand Sweetened Condensed Milk is available in 3 varieties. Our original Sweetened Condensed Milk was introduced in 1856 and has been #1 in the Sweetened Condensed Milk category for over 147 years.
In 1931, a Borden Kitchens' promotion offered homemakers $25 for their original recipes. The rules called for "recipes in which Eagle Brand Sweetened Condensed Milk makes cooking quicker, easier, and surer." Over 80,000 recipes were submitted. Quick and easy foolproof recipes have been a key benefit of Eagle Brand® Sweetened Condensed Milk through the decades.
Eagle Brand Sweetened Condensed Milk continued to grow in popularity, gaining promotional assistance from Elsie®, the Borden® Cow. Elsie® made her debut in national consumer magazines in 1938 and starred in Borden's exhibit at the New York World's Fair in 1939.
By the 1960s, Elsie® had become America's best-known spokes-cow—a recognized symbol of wholesomeness and quality. Good cooks throughout the country continue to create desserts with Sweetened Condensed Milk from the can bearing the Elsie image.
Low Fat Sweetened Condensed Milk was introduced in 1994, containing half the fat of the original Eagle Brand Sweetened Condensed Milk. It's a combination of whole and skim milk for a low-fat alternative.
Fat Free Sweetened Condensed Milk was introduced in 1995, containing skim milk. It lets you make the same delicious Eagle Brand recipes without the added fat
All varieties are available in 14-ounce cans.
Big news! Eagle Brand unveils a new logo, an easy-to-open end and brand new packaging featuring different recipes on all three varieties.